Jesse Houweling

Agency: Tribal DDB Amsterdam

Germany is one of KLM’s most important market, however, almost half of the country’s residents (46%) don’t recognise the brand. We found out that instead of an airline, people thought KLM was a restaurant, radio station or a bank.

So, to educate potential travellers, we opened a restaurant serving people KLM’s in-flight meals for free. Instead of money, the airline’s ATM gave out free tickets to KLM destinations and played a video explaining the benefits of flying with KLM. We also took over a German national radio station with original programming, including bespoke KLM tracks as well as news reports, ad breaks and quizzes that communicated the fact that KLM is, in fact, an airline.

Agency: Tribal DDB Amsterdam

More and more car owners are selling their own car online. As a result, it is getting harder to stand out among all those car ads. Which is why Centraal Beheer is launching a unique promotion: Car Commercial To Go. A high-tech installation that creates a personal, professional ad video for your car, in less than a minute. This way Centraal Beheer makes car ads for private car sellers. And car sellers in return advertise Centraal Beheer car insurance.

Agency: Code d'Azur

With the interest rate being very low in the Netherlands, ABN AMRO introduced ‘smart savings’, alternatives for your savings.

Together with From Form we built an interactive marble track, tailor made for a Euro coin. The coin passes common saving dreams and goals, but interactive elements show that your personal situation influences the route your money takes.

Agency: Tribal DDB Amsterdam

Waiting at the airport can be quite boring, to spend your waiting time in a more fun and useful way we set up "KLM Take-off Tips" booths at airports in Amsterdam, Oslo and Rio de Janeiro, where you can speak to fellow travelers via a hologram and share tips and cultural insights about your destination.

Agency: Code d'Azur

A customised business podcast. Select your area of interest, the amount of time that you have and voilà a variety of ABN AMRO podcasts is offered to keep you up to date.

Agency: Code d'Azur

The very first smart voice-driven (hands-free) packing list. We combined KLM destination data, local weather data, user data and trip info to create a smart, dynamic and personal pack list for Google Home.

Client: Netflix

Before and after the release of Narcos season 2, an integrated campaign for Northern Europe and Middle East maximised awareness and attracted new subscribers.

Video content, digital OOH, rich media advertising and a hit song (in collaboration with TopNotch/ SFB) have been produced and deployed.

Agency: J. Walter Thompson Amsterdam

Supporting partners: Microsoft, TU Delft, Mauritshuis, Museum Rembrandthuis

Leading the team and managing all involved parties was an unforgettable and amazing adventure. The project and the painting travelled around the world and got awarded many times.

Agency: J. Walter Thompson Amsterdam

Agency: J. Walter Thompson Amsterdam